Just like any good relationship, I take the time to get to know you and your company. What is it that you want to achieve? What are your 1 year, 5 year, or 10-year goals? What is your business legacy? I even want to know your favorite colors and your kid’s names.
All of this is essential to building the right marketing program for you, your company, and your clients.

I take a look deep inside at your current offering (website, collateral, and marketing) and make improvements where needed (SEO and user experience mostly). I want to be sure your website is attracting traffic and not scaring away potential customers and sales.

Together, we identify your target market get to know them really really well. We find out what they love and what they’re passionate about. We find out where and when they want it. Then we design a custom strategy for your brand that attracts, entertains, and retains this defined audience.

This is the fun part. We then craft content tailored to your target market.
This could be blog posts, news reports, articles, whitepapers, vlogs, emails, video messages, how-to’s, interviews, podcasts, particle articles, infographics…you name it.

We take your exciting new custom content and offer it to your audience. This is offered to your target marketing (best friends) through organic and paid search results, social media, email, your website, and other digital marketing techniques that are right for your audience.

We then monitor your content for engagement and conversion. We set all the necessary tools in place to be sure that your audience flows through your marketing funnel with ease. I not only help to capture new clients and retain existing ones, but I take the time to build a community for your brand.

Using all the data available to us, we compile a monthly analysis of your marketing success. We then make necessary adjustments where needed. Marketing is all about testing and trying new things. As we learn what works best for your brand and audience, I am able to refine our strategy and grow your business for years not months to come.