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Creating a Facebook ad or AdWords campaign is a fairly simple process. Just write the title, add some keywords, include a call-to-action and then sit back and watch the sales start rolling in. Right? Well, as anyone who’s ever tried it will tell you, getting results isn’t quite as easy as it may seem. Without […]

The majority of brands now realize they need to have a digital marketing strategy to some degree. However, the key to success always lies in the details. The problem some companies fall into is to overcomplicate their approach. Of course, this can encompass all types of things from being on too many social media sites […]

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