Showcase Your Brand’s Personality Through Behind-the-Scenes Content Giving your audience a sneak peek into the daily operations of your business can humanize your brand and create a stronger connection with your followers. Share photos or videos of your team at work, the process of creating your products, or even a day in the life of […]
Essential Design Elements for User Engagement A well-designed website is crucial for capturing and retaining the attention of visitors. Essential design elements include a clean, intuitive layout, easy navigation, and eye-catching visuals. These elements help create a seamless user experience that encourages visitors to explore your site further. Incorporating responsive design is also vital. This […]
Local SEO is crucial for small businesses because it helps them compete with larger companies by targeting customers in their immediate vicinity. When someone searches for a product or service near them, local SEO ensures that your business appears in those search results, making it easier for potential customers to find you. By optimizing your […]
Creating a Facebook ad or AdWords campaign is a fairly simple process. Just write the title, add some keywords, include a call-to-action and then sit back and watch the sales start rolling in. Right? Well, as anyone who’s ever tried it will tell you, getting results isn’t quite as easy as it may seem. Without […]
Brand authority refers to the trust that you have earned from your audience and customers, as well as the degree to which they view you as a subject-matter expert within your respective niche. There are a variety of factors that can influence authority. However, the most critical component is the ability to provide your prospects, […]
In this video, I discuss 5 themes or directions you can use to generate valuable content consistently for your content marketing program. Thanks for watching. Let me know if you have any questions at all. I love helping with marketing, and I can answer your question on a video or in one of my social […]
In this video, I provide three tips to realistically grow your Instagram following as a small business or solopreneur. TRANSCRIPTION | Hi everyone, Karen Coons here. I’m a marketing coach and CEO of Digital Hugs Marketing, a full-service marketing agency in Naples, Florida, but we pretty much serve the whole world. So if you’re interested, […]
TRANSCRIPTION | Hi everyone. I just wanted to take a minute and talk to you about diversifying your marketing. I follow a lot of influencers in the marketing space, those that concentrate on email marketing, inbound marketing, outbound marketing. I like to hear different opinions, from all different sectors of marketing. What I hear a […]
Email marketing is one of the easiest, cheapest, and most effective ways to advertise your products and keep your customers coming back. However, marketing emails are often flagged as spam or sent directly to the junk mail folder. Here are a few ways to stop your email campaigns from going into spam folders. Ask Recipients […]
There is no benefit to a stressful or overwhelming strategy for social media marketing. It’s common these days to espouse the virtue of hustle and hard work as the ultimate way to win, but what if you can achieve similar results with less effort? Working smart is as valid as working hard. Putting the two […]
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