Marketing is not an exact science, so marketing mistakes are inevitable. However, startups and small businesses work with limited budgets, and cannot afford to make too many marketing mistakes. Read on to learn some of the most common marketing mistakes, and how to avoid them. Don’t Spend Money on the Wrong Channels You need […]
SEO is a wonderful, unpredictable thing. I love this topic because as far as I know, no one out there knows everything when it comes to SEO. The search engines don’t exactly publish yearly how-to’s on manipulating their algorithms. It is very much… know the basics, learn as you go, test test test, he said/she […]
Authentic marketing to me means obvious intentions in your sales and marketing outreach. This may seem very obvious but more times than not, I see business owners and marketers trying to pull one over on their potential customers with false claims, forced participation, unprofessional results, and gimmicky tactics. These days are long over. Consumers are […]
Millions of people write blog posts everyday. Blogs for many different audiences and blogs for many different reasons. If you’re like us, you’re writing your blog to help promote your business or it is your business. If that’s the case, then you will understand, it is just as important to offer value to your audience […]
When I decided to launch my own marketing agency, more often than not, friends and family would ask, “So what is content marketing?”. It’s quite simple really. Instead of selling directly to your targeted audience, we create value, trust, and community through content. In this article I’m going to expand on that statement and if […]
Everyone says that content marketing is the key to a website’s success. This is largely due to Google and its algorithms for ranking websites. The last thing you want is for yours to end up on the bottom of the search results. So how can you avoid this? First, it helps to know exactly what […]
The majority of brands now realize they need to have a digital marketing strategy to some degree. However, the key to success always lies in the details. The problem some companies fall into is to overcomplicate their approach. Of course, this can encompass all types of things from being on too many social media sites […]
If you own or run a business that relies on your website to attract clients to make money, this post is for you. This is a reality check. If you still think that Google doesn’t run your world, you are wrong. Google undoubtably has a strong hold on the search market. Once you accept this, […]
Content marketing is undeniably a great way to increase visitors to your site but if you don’t produce the right content, you can’t expect results. Posting here and there on your blog about office happenings and celebrating new clients is all fine and dandy but do your clients really want to read this? Be honest. […]
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