In this video, I discuss 5 themes or directions you can use to generate valuable content consistently for your content marketing program. Thanks for watching. Let me know if you have any questions at all. I love helping with marketing, and I can answer your question on a video or in one of my social […]
Authentic marketing to me means obvious intentions in your sales and marketing outreach. This may seem very obvious but more times than not, I see business owners and marketers trying to pull one over on their potential customers with false claims, forced participation, unprofessional results, and gimmicky tactics. These days are long over. Consumers are […]
When I decided to launch my own marketing agency, more often than not, friends and family would ask, “So what is content marketing?”. It’s quite simple really. Instead of selling directly to your targeted audience, we create value, trust, and community through content. In this article I’m going to expand on that statement and if […]
Everyone says that content marketing is the key to a website’s success. This is largely due to Google and its algorithms for ranking websites. The last thing you want is for yours to end up on the bottom of the search results. So how can you avoid this? First, it helps to know exactly what […]
If you own or run a business that relies on your website to attract clients to make money, this post is for you. This is a reality check. If you still think that Google doesn’t run your world, you are wrong. Google undoubtably has a strong hold on the search market. Once you accept this, […]
Content marketing is undeniably a great way to increase visitors to your site but if you don’t produce the right content, you can’t expect results. Posting here and there on your blog about office happenings and celebrating new clients is all fine and dandy but do your clients really want to read this? Be honest. […]
