Ep # 1: Is content marketing right for my business?

Hi and welcome to the first episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. I am so excited to be launching our first podcast, and I am so excited that you’re here.

We’re starting this podcast for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. I have been in marketing for 15 years and most recently have specialized in content marketing, online media and SEO. Along with that comes years of experience in building companies and teams.

I am a creative, highly intuitive individual with an analytical process. I thrive on innovation and progressive business ideation. I am extremely passionate about what I do and love getting up each day knowing that I get to do it for my company and hopefully yours one day!

Enough about me! Let’s get down to business…

In this episode, we discuss the topic, Is content marketing right for my (your) business?

WHAT YOU WILL LEARN

• The definition of content marketing with a comprehensive example
• 2 factors that determine the type of content marketing program for your business or industry: Scale and Delivery
• The biggest benefits of content marketing
• The difference between content creation and content marketing
• The most important thing to remember about content marketing

Thank you for listening. I love that you’re here! Don’t miss a moment!
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Be sure to check out our blog, by the same name, A Big Digital Hug while you’re here!

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