Ep # 5: Preparing to Market Your Startup
Hi and welcome to the 5th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing. We’re so excited that you’re here.
This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don’t just want to talk about it. If you’d like a free consultation with us, we’d like to hear from you. You can find the scheduling link here. Or if you’re interested in one-on-one coaching with me, you can purchase your sessions here 🙂
Now on with the show!
In this episode, we discuss the topic, preparing to market your startup or small business. This is mostly for you newbie entrepreneurs out there that are just jumping out on your own or veterans who may have skipped a few steps. I go through a list of must-haves or dos for anyone launching a new business.
Today’s list includes:
- Branding
- Building your Website
- Getting a URL and your email setup
- Setting up your Google My Business listing
- Launching your social media channels
- Setting up your CRM (I use ActiveCampaign)
- Starting to build an email list (Also ActiveCampaign ↑)
- Setting up your pricing
- Introducing your business to your professional and personal networks
Just remember, the 2 most important factors here…
1. make sure your contact information is front and center on all your platforms (website, social channels, etc.)
2. It is clear what products or services you offer.
Now go get started and thank you for listening. I love that you’re here! Don’t miss a moment!
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Be sure to check out our blog, by the same name, A Big Digital Hug while you’re here!
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Post by Karen Coons
Karen is the founder and CEO of Digital Hugs Marketing. With 15 years of experience in marketing and media, Karen has seen it all when it comes to sketchy tactics and marketing fails. She helps her clients to avoid these mistakes for long term results. Karen fully embraces an authentic, inbound approach to driving leads and creating a community of faithful consumers.
