Ep # 10: Crafting Your Buyer Persona
Hello Hello Hello! Welcome to the 10th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you’d like a free consultation with us, we’d like to hear from you. You can find the scheduling link here.
On the podcast today, I talk all about defining your buyer persona and how to use this information once you have it.
A buyer persona is a semi-fictional detailed description of your ideal customer, also known as your buyer avatar. It is created based on your past buyer or client data, market research, and intuition.
Data that you would take in account would be customer demographics, behavior patterns, motivations, and goals. The majority of this can be found in your Google Analytics but you will also understand your client from interacting with them on a regular basis.
The benefits of defining your buyer persona would include:
- Understanding your customers needs better
- It helps you craft your product or service offering or extend your offering
- To understand their pain points and what makes them happy
- To understand their hobbies or pastimes, where they spend their time
- It helps you create content to better target your ideal customer
How to define your persona:
- Indicate in some way if they are female or male
- Name that persona
- Around your man or woman, write the following. Fill them in as you go or after.
- Age
- Wealth or income or typical spend
- Profession or retired
- Kids (how many & ages/adult)
- Hobbies
- Interests
- Pain points
- Any additional behavioral traits or buying patterns that are of importance.
How to use this defined persona:
- Look at your company’s brand and offering from the customer’s perspective
- In your defined advertising reach.
- When you’re crafting your content.
It’s always a good practice to consider your buyer persona in every business decision you make. Get to know them really well and be sure your team does as well.
Your buyer persona may change over time. It is important to look at this once a year or so and to collect data as well through surveys or social media.
If you need help defining your buyer persona or how to properly use your persona, I’d love to coach you. You can find out more here. Thanks for listening. I love that you’re here!
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Post by Karen Coons
Karen is the founder and CEO of Digital Hugs Marketing. With 15 years of experience in marketing and media, Karen has seen it all when it comes to sketchy tactics and marketing fails. She helps her clients to avoid these mistakes for long term results. Karen fully embraces an authentic, inbound approach to driving leads and creating a community of faithful consumers.
