When I decided to launch my own marketing agency, more often than not, friends and family would ask, “So what is content marketing?”. It’s quite simple really. Instead of selling directly to your targeted audience, we create value, trust, and community through content. In this article I’m going to expand on that statement and if […]
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Everyone says that content marketing is the key to a website’s success. This is largely due to Google and its algorithms for ranking websites. The last thing you want is for yours to end up on the bottom of the search results. So how can you avoid this? First, it helps to know exactly what […]
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