Local SEO is crucial for small businesses because it helps them compete with larger companies by targeting customers in their immediate vicinity. When someone searches for a product or service near them, local SEO ensures that your business appears in those search results, making it easier for potential customers to find you. By optimizing your […]
Brand authority refers to the trust that you have earned from your audience and customers, as well as the degree to which they view you as a subject-matter expert within your respective niche. There are a variety of factors that can influence authority. However, the most critical component is the ability to provide your prospects, […]
Authentic marketing to me means obvious intentions in your sales and marketing outreach. This may seem very obvious but more times than not, I see business owners and marketers trying to pull one over on their potential customers with false claims, forced participation, unprofessional results, and gimmicky tactics. These days are long over. Consumers are […]
