Showcase Your Brand’s Personality Through Behind-the-Scenes Content Giving your audience a sneak peek into the daily operations of your business can humanize your brand and create a stronger connection with your followers. Share photos or videos of your team at work, the process of creating your products, or even a day in the life of […]
Creating a Facebook ad or AdWords campaign is a fairly simple process. Just write the title, add some keywords, include a call-to-action and then sit back and watch the sales start rolling in. Right? Well, as anyone who’s ever tried it will tell you, getting results isn’t quite as easy as it may seem. Without […]
Marketing is not an exact science, so marketing mistakes are inevitable. However, startups and small businesses work with limited budgets, and cannot afford to make too many marketing mistakes. Read on to learn some of the most common marketing mistakes, and how to avoid them. Don’t Spend Money on the Wrong Channels You need […]
SEO is a wonderful, unpredictable thing. I love this topic because as far as I know, no one out there knows everything when it comes to SEO. The search engines don’t exactly publish yearly how-to’s on manipulating their algorithms. It is very much… know the basics, learn as you go, test test test, he said/she […]
The majority of brands now realize they need to have a digital marketing strategy to some degree. However, the key to success always lies in the details. The problem some companies fall into is to overcomplicate their approach. Of course, this can encompass all types of things from being on too many social media sites […]
