Ep # 6: Email Marketing – Is it Right?…& How to Get it Right
Hi there! This is the 6th episode of A Big Digital Hug. A marketing podcast for the modern entrepreneur hosted by me, Karen Coons, CEO and Founder of Digital Hugs Marketing.
I’m so excited that you’re here.
This podcast is for modern entrepreneurs and marketers who want to take their marketing and brand to that next level, for years, not just months to come. What we try to achieve here is a balance between theory, strategy, and execution. We want to help you succeed and we don’t just want to talk about it. If you’d like a free consultation with us, we’d like to hear from you. You can find the scheduling link here. Or if you’re interested in one-on-one coaching with me, you can purchase your sessions here 🙂
In this episode, we discuss the topic of email marketing: is it right for your business and the steps to make sure you get it right from the start. This is for anyone who is either considering using email marketing as part of their overall strategy or is currently using email marketing. Unless you are an absolute expert in this area, you will take something away from this. The great news is, I am an expert in this area. I have been doing email marketing for about 15 years now and have seen many mistakes, changes, and successes with it. Strap in and let’s get to it!
Today I go through a list of 15 email marketing musts. These are:
- Make a plan. Decide what and when you will be sending
- Choose an ESP (Email Service Provider). I use ActiveCampaign
- Set up the infrastructure to build a list. Collect emails
- Drive traffic to your forms and give them a reason to sign-up
- Ask your followers to sign up
- Use offers or freebies
- Get permission with a confirmation email
- Send a welcome email sequence
- Thank them for signing up
- Tell them what to expect
- Give an example
- Give them preferences
- Send valuable content!
- Entertain, inform, educate, and motivate
- Offers, launches, how-tos, beautiful imagery, quotes, how-tos, etc.
- Keep it classy and consistent!
- Engage. Ask them what they want from your emails.
- Always give them a way out.
- Don’t over send.
- Keep it clean! Use a filtering automation.
- Automate as much as possible without seeming impersonal
- Technical aspects. Ask your ESP representative about these
- Test and assess. If your audience gravitates more to a type of content, do more of that.
The most important factors here are 1) getting started and 2) treat your email list like your clients. Don’t annoy them and treat them with respect.
If you need help building your email marketing program, give me a call 😉
Thanks for listening. I love that you’re here!
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Post by Karen Coons
Karen is the founder and CEO of Digital Hugs Marketing. With 15 years of experience in marketing and media, Karen has seen it all when it comes to sketchy tactics and marketing fails. She helps her clients to avoid these mistakes for long term results. Karen fully embraces an authentic, inbound approach to driving leads and creating a community of faithful consumers.
